How Saheli Dey Built Creovate to Redefine Branding and PR

Creovate Inc is a one-stop branding, PR, and marketing agency, offering ethical, authentic, and strategic solutions to help businesses build trust.

Most branding and PR agencies charge separately for different services, making it difficult for businesses to find a one-stop solution. Creovate Inc simplifies this by offering everything—digital and offline branding, website design, influencer marketing, and PR—under one roof. More than just a marketing agency, Creovate believes in authentic storytelling, ethical branding, and honest public relations.

A Journey of Grit, Independence, and Vision

Saheli Dey never set out to start a business—she set out to take control of her life. During her college years, she made a bold decision to leave home to escape a forced marriage. Alone in the city, she balanced her studies with three jobs—giving home tuitions, writing content remotely, and working in field sales. From selling SIM cards and real estate to food delivery services, she learned how people think, how to build trust, and how to sell without dishonesty.

After working in corporate roles as a marketing head and brand manager, Saheli still felt something was missing. Her creativity was never fully unleashed. One day, a colleague mocked her non-elite educational background, implying that true success was reserved for those from privileged schools. That moment changed everything. She knew she had the skills, ideas, and leadership qualities to build something of her own.

With no money but a strong belief, she teamed up with a close friend—now Creovate’s senior graphic designer. Overnight, they created Creovate’s logo and portfolio using her past freelance work. Even before officially launching, they secured their first client—simply because someone believed in her ideas. Within months, they landed more clients, both in India and internationally.

Creovate was not born out of luxury—it was built on resilience, creativity, and the determination to prove that hard work matters more than privilege.

The Problem Creovate Solves

Most businesses struggle to find a reliable, ethical, and all-in-one branding and PR agency. They often have to work with multiple agencies, making the process expensive and inefficient. Creovate provides a one-stop solution for branding, marketing, and PR, ensuring businesses get everything they need without juggling multiple vendors.

More importantly, Creovate does not believe in false PR, clickbait tactics, or dishonest branding. Whether it’s personal branding for a CEO or corporate branding for a product, the company ensures that every piece of content is built on authenticity and meaningful connections.

The Struggles of Starting Up

The early days were tough. Without big names backing them or industry connections, Creovate had to prove its credibility from scratch. Saheli personally reached out to nearly 400 people on LinkedIn every day, offering free demos and pitching her services. Most people ignored her. Some showed interest but never converted.

The biggest challenge? Trust. As a new agency, businesses were hesitant to hand over their branding. But Saheli and her team refused to give up. Instead of focusing only on getting clients, they focused on building relationships and proving their expertise through high-quality work. Slowly, trust started building, and word-of-mouth referrals began bringing in more clients.

Some of those early clients are still with Creovate today—not just as customers but as strong supporters of the brand.

The Breakthrough Moment

Just two months after launching, Creovate hit a rough patch. They were getting clients, but the small team was overwhelmed. Workloads were unmanageable, tensions were high, and for the first time, Saheli questioned if starting a business with no prior experience was a mistake.

One day, she sat with her team and openly admitted her doubts. Instead of agreeing, they reminded her why they started Creovate in the first place. That conversation reignited her belief in their mission. Around the same time, Saheli started attending business networking events. She noticed that many entrepreneurs had great ideas but didn’t know how to execute them, whom to approach, or how to build the right connections.

That realization changed everything. Creovate wasn’t just a branding and PR agency anymore—it became a strategic partner for businesses, helping them navigate their growth journey. This shift positioned Creovate as more than just a service provider, leading to a surge in clients.

What Makes Creovate Different?

Unlike other agencies, Creovate goes beyond traditional branding and marketing. The company:

• Works closely with founders and business leaders to enhance their brand’s presence.
• Offers complimentary networking opportunities to connect clients with potential partners and investors.
• Provides extensive market research and strategic insights to back every branding decision.
• Refuses to engage in false or negative PR, staying true to its core values of integrity and transparency.

For Creovate, it’s not just about visibility—it’s about building credibility that lasts.

How Creovate Secured Its First Client

Even before Creovate officially launched, Saheli attended her first-ever networking event, where she met the founder of Momokos, an organic cotton clothing brand. Their conversation about sustainability sparked ideas, and Saheli casually suggested ways to improve the brand’s presence.

A few days later, the founder reached out, impressed by Saheli’s insights. Creovate wasn’t even fully formed yet—they had just created the logo and portfolio. But belief in Saheli’s vision was enough to land their first client.

That moment proved something crucial: people don’t just invest in businesses—they invest in ideas and people they trust.

Funding and Future Growth

Creovate is bootstrapped, built from the small savings Saheli had from her corporate years. The company focuses on sustainable and strategic growth rather than external funding.

Over the next five years, Creovate aims to:

1. Strengthen Client Relationships – Focus on long-term collaborations instead of just acquiring new clients.
2. Expand the Expert Team – Bring in top branding, PR, and marketing professionals to enhance service quality.
3. Introduce Advanced Services – Launch press release management, thought leadership branding, and credibility-building PR strategies.
4. Build an In-House Influencer Network – Develop a dedicated influencer team to provide seamless, authentic influencer marketing.

Creovate is not just growing—it’s reshaping the branding and PR industry with ethical marketing and honest storytelling.

Lessons for Aspiring Entrepreneurs

Saheli’s journey proves that success is not about privilege—it’s about persistence, passion, and problem-solving.

Her biggest advice? Know your brand inside out. Understand what you’re offering and, more importantly, the problem you’re solving. Keep refining your strategies, stay authentic, and never stop learning.

Creovate Inc is not just a business—it’s a movement. It stands as proof that creativity, integrity, and hard work can break barriers and redefine industries.