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The Journey to a Password-less Future

Startup success begins with solving a real problem. That is exactly what Pritam Sarkar and Imanul Anam Siddique set out to do. Together, ...

Startup success begins with solving a real problem. That is exactly what Pritam Sarkar and Imanul Anam Siddique set out to do. Together, they co-founded QueKey, a company that is revolutionizing digital authentication. Instead of using passwords or OTPs, QueKey lets users log in with just their face.

Their idea is simple but powerful. Passwords are frustrating and insecure. People forget them, hackers steal them, and businesses spend millions protecting them. OTPs are no better. They take time, fail often, and are vulnerable to phishing attacks. QueKey eliminates these problems by allowing users to log in instantly, without passwords or OTPs, using AI-powered facial authentication.

The Inspiration Behind QueKey

Every great startup begins with a personal experience. Pritam Sarkar saw how frustrating passwords were when a friend got locked out of an important account. That moment made him think, “Why do we even need passwords? What if logging in was as simple as looking at your screen?”

He shared this idea with Imanul Anam Siddique, a skilled builder who had experience in developing secure systems. They both realized that authentication was outdated and needed a major change. They decided to create QueKey, a platform that would make logging in seamless, fast, and secure.

QueKey’s Mission and Vision

Mission: To eliminate passwords and OTPs, making authentication simple, secure, and effortless for everyone.

Vision: A world where your face is your key to everything online. No passwords, no hassle—just instant, secure access from any device.

What Makes QueKey Unique?

Most companies try to improve passwords. QueKey removes them entirely. Here is why QueKey is different:

  1. No Passwords, No OTPs – Users register once and log in anywhere with just a blink.
  2. Works on Any Device – No extra hardware needed. It works with cameras on phones, laptops, and tablets.
  3. AI-Powered Security – The system recognizes users even if their face changes over time.
  4. OAuth 2.0 Integration – Secure, token-based authentication that works across multiple platforms.
  5. Easy for Developers – QueKey offers simple APIs and SDKs to help businesses integrate it easily.
  6. Scalable for All Industries – QueKey can be used in banking, healthcare, SaaS, and enterprise security.

The Struggles of Building QueKey

Building a startup is never easy. Pritam and Imanul faced many challenges along the way.

  • Making Security Simple: Most strong security systems are complicated. QueKey had to be both secure and easy to use.
  • Developing AI Authentication: The team worked hard to make sure the AI could recognize users accurately.
  • Convincing Businesses: Companies were used to passwords. Getting them to trust facial authentication took time.
  • Bootstrapping the Startup: With no external funding, the team worked long nights while managing full-time jobs.

After months of testing and refining, they finally had a breakthrough. They successfully combined AI facial authentication with OAuth 2.0. This meant users could log in instantly, without passwords, on any device.

The moment they saw their first real-world test succeed, they knew QueKey was revolutionary.

QueKey’s Growth Strategy

QueKey has a clear plan for the future. Here is how they plan to grow and scale.

Year 1: Market Adoption

  • Onboard 100+ businesses through QueKey’s Early Access Program.
  • Launch integrations for React, Angular, Flutter, and Laravel.
  • Partner with fintech, SaaS, and enterprise security companies.

Year 2: Scaling & Monetization

  • Introduce a pay-as-you-go pricing model for startups and enterprises.
  • Offer custom authentication solutions for finance and healthcare.
  • Expand to global markets, starting with the US and Europe.

Year 3: IoT Integration

  • Develop QueKey for smart home devices, enterprise access, and automotive authentication.
  • Release enterprise-grade security features like multi-user role management and analytics.

Year 4: Mainstream Adoption

  • Launch QueKey-enabled authentication devices for businesses and co-working spaces.
  • Introduce QueKey for Consumers, a standalone passwordless login app.
  • Partner with major IT security providers to expand reach.

Year 5: Industry Standardization & IPO Readiness

  • Establish QueKey as the default authentication system for the internet.
  • Expand into AI-driven fraud prevention and continuous authentication.
  • Prepare for an IPO or strategic acquisition.

Lessons from QueKey’s Entrepreneurial Journey

Pritam and Imanul’s journey teaches valuable lessons for entrepreneurs:

  1. Solve a Real Problem – The best startups fix something frustrating, not just build cool technology.
  2. Build First, Raise Later – A strong product attracts investors naturally.
  3. Move Fast, Iterate FasterLaunch early, learn from users, and improve constantly.
  4. Execution Matters More Than Ideas – A billion-dollar idea means nothing without action.
  5. Stay ResilientChallenges will come, but persistence is key.
  6. Find the Right TeamA great co-founder makes the journey easier.
  7. Think Long-Term – Trends fade, but a strong foundation lasts.
  8. Market Aggressively, but DeliverHype is good, but results matter more.
  9. Enjoy the Journey – Startups are chaotic, but solving problems makes it worthwhile.
  10. Just StartThere is never a perfect time. Start now.

QueKey: More Than a Startup, A Movement

QueKey is not just a company. It is a movement towards a passwordless future.

With recognition from AWS, Microsoft, NVIDIA, and MongoDB, QueKey is proving that authentication does not need to be complicated.

The future of security is simple, seamless, and secure. No passwords. No OTPs. Just your face.

And with QueKey, that future is just a blink away.

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Hustle Legends: The Journey to a Password-less Future
The Journey to a Password-less Future
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